Beginning with the idea of a “tribute to curiosity”, social Networks have been seen in different creative ways among the years and nowadays everybody is connected to each other. As a matter of fact, in virtue of the multiple uses people have seen on them, the creators of these social Networks have been adapting their products to the current and potential needs of their users. One of the most significant ones is the use of social networks as a tool for online marketing, which becomes a great opportunity for companies to get a better approach to their customers and keep in contact with them with less effort, money and in a more efficient way since the information about the market is already given by these networks.
Although social network marketing is something still new in the market, trends show the tremendous importance this has in the business world. According to an article in mashable.com, written by Adam Ostrow, in the US
Social network is definitely a great tool for nowadays businesses, numbers say it all. However, it’s imperative to think on creative ways to keep this tool useful among the years, not only for our own business but also for the whole market. What do I mean with this? Well, maybe more than a decade ago the e-mails were found to be a great way to have access to data bases and therefore promote products. Today, we actually have options to consider mails as spam due to the large amount of useless mails and also dangerous ones with virus. Therefore, it’s up to us to take care of this opportunity. We must be creative, innovative and look (as companies) to give some value to our customers via social network to keep them “logged-in” with us.
Let's keep the mine safe for all of us.
Ignacio Man Ging
I didnt know that $3.3 Billion is going to be spent worldwide just on social media marketing and that the US is half that at $1.7. Like i said in my post it can be good or bad for a company depending on the industry and situation. But its definately good to know those numbers to spot the trend especially since its grown 19% in 2010.
ResponderEliminarDear Ignacio, i completely agree with you as to how important social networking will be in the future. Social media can grow exponentially to an extent to which other forms of media are limited. Do you think that this new approach towards marketing might render old marketing techniques obsolete? as well how do you believe social marketing can become dangerous? And how do you believe we can keep it safe?
ResponderEliminarThank you
Best regards
Gian Marco
Thanks for your comments. To complement that, yes, I definitely think that old marketing techniques are going to become obsolete not only because of social networks, but also because of neuromarketing (mentioned in the previous blog).
ResponderEliminarAnything can become dangerous (because things are not necessarily good or bad, but depending on the use human beings give them), I agree with that. I think we could keep this method safe by being honest to ourselves (as companies), and on the other hand there is still continuous job for the creators of social networks in order to keep their customers safe.
So much for advertising on the internet being free! Wow, these numbers are amazing. To think companies are spending this significantly on advertising says a lot about the potential goldmine in social advertising. I kinda feel bad for not paying attention to some cool ads on my facebook after reading how $3.3 billion was spent on the advertising. Nascar.com , I'm so sorry I constantly ignore you ads, my bad. I do love your sport though! It really makes you imagine what the online social advertising department and team must look like. How big our their teams, how much do they get in funds and what kind of equipment do they get? Or is it just some random techie writing code next to an accountant in a tiny office.
ResponderEliminarSalomon